A common tool used for web analytics is Google Analytics. This powerful platform helps website owners track and report various metrics related to their site traffic. Google Analytics allows businesses to understand user behavior, such as how visitors interact with their content, where they originate from, and which pages are most popular. By analyzing this data, companies can make informed decisions to optimize user experience, improve content strategy, and enhance conversion rates. This tool also provides valuable insights for digital marketing campaigns, ensuring effective targeting and allocation of resources.