The technology that enables companies to analyze and visualize large datasets effectively is known as big data analytics. This technology utilizes various tools and methodologies to process large volumes of structured and unstructured data. Solutions like Hadoop and Apache Spark provide the framework to handle data storage and processing. Visualization tools such as Tableau and Power BI allow users to create interactive dashboards and gain insights at a glance. This capability enables organizations to make data-driven decisions, enhancing operational efficiency.