The technology that helps track and analyze user behavior on websites is typically known as web analytics tools. These tools gather data on user interactions, such as page views, dwell time, and click patterns, to assess website performance and user engagement. By utilizing tracking technologies like cookies and tags, web analytics platforms can provide valuable insights into user preferences and behavior. This information allows website owners to make data-driven decisions, enhancing user experiences and optimizing content to increase conversion rates. Popular web analytics tools include Google Analytics and Adobe Analytics.