Trends shaping the future of e-commerce include the rise of mobile shopping, personalization, and the integration of AI technologies. As consumers increasingly rely on smartphones for shopping, businesses must adapt their platforms accordingly. Personalization of the shopping experience through targeted recommendations and tailored marketing is becoming essential. Additionally, advancements in AI and machine learning are optimizing inventory management, customer service, and fraud detection. These trends reflect ongoing changes in consumer behavior and technological innovations, driving the evolution of e-commerce strategies.