Crowd forecasting in e-business relies on crowdsourcing technology, which aggregates predictions and insights from a large number of individuals. This approach allows businesses to make data-driven decisions in real-time based on collective intelligence. By leveraging social media, mobile apps, or dedicated forecasting platforms, companies can gather diverse opinions and anticipate market trends effectively. This technique not only improves accuracy in demand forecasting but also fosters engagement with customers, who feel involved in the decision-making process. Ultimately, crowd forecasting enhances competitiveness and responsiveness in ever-changing markets.