The technology used to discover insights from unstructured data is natural language processing (NLP) and machine learning. NLP enables the analysis of textual data by transforming it into a structured format, allowing for easier extraction of information and trends. Complementing NLP, machine learning algorithms can process large data sets to identify patterns, relationships, and sentiments hidden within unstructured sources such as social media, emails, and documents. By utilizing these technologies, organizations can glean valuable insights and make informed decisions based on previously inaccessible data.