The technology used for dynamically adjusting website content is typically based on content management systems (CMS) integrated with analytics and machine learning tools. These systems can analyze user behavior, preferences, and contextual information to deliver personalized experiences. For instance, dynamic content can change based on factors such as location, time of day, or previous interactions. Techniques like responsive design ensure that content is accessible across devices, while APIs can pull in relevant data. This adaptability enhances user engagement and improves overall site performance.