Technologies like augmented reality and artificial intelligence are enhancing online shopping experiences. For instance, AR allows customers to visualize products in real life before making a purchase, increasing confidence and reducing return rates. AI-driven chatbots provide customers with instant support and personalized recommendations, improving service levels and engagement. Additionally, technologies like dynamic pricing and machine learning help retailers optimize their offerings based on consumer behavior. Collectively, these advancements create a more intuitive and satisfying shopping environment that boosts customer loyalty and sales.