The technology that enhances user experience by personalizing content is referred to as machine learning. By analyzing user behavior and preferences, machine learning algorithms can tailor digital interactions to individual needs, providing relevant recommendations and experiences. Examples include personalized product suggestions in e-commerce and customized content feeds on social media platforms. This level of personalization increases user engagement and satisfaction, driving customer loyalty. Additionally, organizations benefit from improved conversion rates and sales as machine learning helps deliver the right content to the right audience at the right time.