The technology that enables location-based services in mobile apps typically includes Global Positioning System (GPS) and various positioning technologies like Wi-Fi triangulation and Bluetooth beaconing. These technologies allow apps to provide personalized content, navigation, and tracking based on a user's geographic location. By utilizing location data, businesses can enhance user experience through targeted marketing, localized services, and efficient resource management. This capability is vital in sectors such as transportation, tourism, and retail, improving engagement and meeting user expectations in real-time.