The technology that enables **interactive customer experiences** is primarily the use of **augmented reality (AR)** and **virtual reality (VR)**. These technologies overlay digital information onto the physical world or create entirely immersive environments, allowing users to engage directly with products or services. For instance, AR can be used in retail to show customers how furniture would look in their homes or in gaming to enhance gameplay with real-world elements. This interactive approach can improve customer engagement, satisfaction, and ultimately drive sales.