What technology can analyze user behavior on websites? 🔊
Technologies that can analyze user behavior on websites include web analytics tools, heatmaps, and session replay recordings. Web analytics platforms, like Google Analytics, track user interactions, providing data on page views, bounce rates, and conversion rates. Heatmaps visually represent areas of user engagement, helping identify which elements capture attention. Session replay tools allow businesses to review recorded user sessions to understand navigation patterns and pain points. By gathering and analyzing this data, organizations can optimize user experience, enhance website design, and improve marketing strategies, driving better engagement and conversion outcomes.
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