Conversational agents, like chatbots, utilize technologies such as natural language processing (NLP) and AI to automate customer interactions. These agents can understand and respond to user inquiries in a conversational manner, providing quick and efficient support. They enhance customer experience by offering 24/7 assistance, thereby freeing human agents to handle more complex issues. Conversational agents can be integrated into websites, messaging apps, and various platforms, making them versatile tools for improving customer engagement and streamlining service delivery in a cost-effective manner.