The technology that allows businesses to analyze customer behavior in real-time includes big data analytics, Customer Relationship Management (CRM)machine learning algorithms. These tools collect and process vast amounts of data from various sources, such as social media, website interactions, and sales transactions. By employing these technologies, businesses can gain insights into customer preferences, purchasing patterns, and trends, allowing for more informed decision-making. This real-time analysis empowers organizations to tailor marketing strategies, improve customer engagement, and enhance overall service delivery.