Chatbots play a significant role in enhancing user experience by providing immediate, 24/7 customer support. They can handle a wide array of queries, offering answers quickly and efficiently, which improves customer satisfaction. These AI-powered tools help in personalizing interactions by analyzing user preferences and providing tailored recommendations. Additionally, chatbots reduce the workload on human agents, allowing them to focus on more complex inquiries. By streamlining communication, they improve engagement and retention rates. Overall, chatbots contribute to a more efficient and responsive service model, significantly enhancing the overall user experience in digital platforms.