Technology plays a vital role in crisis communication strategies by enabling timely and effective dissemination of information during emergencies. Tools such as social media, email alerts, and mobile applications allow organizations to reach audiences quickly, ensuring the spread of accurate information. Additionally, technology facilitates real-time updates and feedback collection, helping organizations gauge public sentiment and address community concerns. This proactive approach aids in maintaining public trust and coordinating responses among stakeholders, ultimately supporting a more efficient crisis management process.