Feedback plays a crucial role in the iterative design process by providing essential insights into user experience and functionality. Continuous input from users helps designers identify issues and gather suggestions, which can lead to improvements in the design. This feedback loop enables teams to assess how well the design meets user needs and preferences before finalizing the product. Incorporating feedback at every iteration helps refine features and enhance usability, ultimately resulting in a more effective and user-friendly product. This ongoing adjustment aligns the design with evolving user expectations.