Experience design plays a crucial role in product development by focusing on creating meaningful interactions between users and products. This design approach emphasizes understanding user needs, emotions, and contexts to enhance usability and overall satisfaction. By prioritizing the user experience, product developers ensure that their offerings resonate with target audiences, fostering greater engagement and loyalty. Moreover, experience design encourages iterative testing and feedback, allowing continuous improvement and adaptation based on real user insights, which can significantly impact a product’s success in the market.