Data ethics plays a crucial role in data management by establishing guidelines for responsible data collection, usage, and sharing. It ensures that organizations respect user privacy and are transparent about how they handle personal information. By integrating ethical considerations, organizations can enhance trust with customers and stakeholders, enabling them to make informed decisions. Moreover, adhering to data ethics is vital for compliance with regulations like the GDPR. A strong emphasis on data ethics fosters a culture of accountability and encourages responsible data practices across all levels of an organization.