Artificial intelligence (AI) plays a critical role in predictive analytics by utilizing algorithms and machine learning techniques to analyze historical data patterns. This allows organizations to make informed predictions about future events, trends, or consumer behaviors. By leveraging AI, businesses can enhance the accuracy of their forecasts and tailor strategies based on data-driven insights. Furthermore, AI enhances the capability to process large datasets quickly, enabling more effective decision-making and optimized resource allocation within various sectors, such as finance, marketing, and healthcare.