Artificial intelligence plays a significant role in personalized marketing by analyzing user data and behavior to deliver targeted content and product recommendations. AI algorithms, such as recommendation systems, leverage vast amounts of customer information to discern patterns and preferences. This enables businesses to create tailored marketing campaigns that resonate with individual consumers, enhancing engagement and conversion rates. Additionally, AI-driven chatbots provide real-time customer interactions, fostering a more personalized shopping experience. The integration of AI in marketing ultimately leads to improved customer retention and brand loyalty.