Artificial intelligence enhances search engine results by employing algorithms that analyze user queries and contextual information to deliver the most relevant results. AI techniques, such as natural language processing (NLP) and machine learning, allow search engines to understand semantics, user intent, and content relevance better. As AI continues to evolve, it improves personalization by considering users' past behaviors and preferences, ultimately providing more accurate and tailored search outcomes. This transformation enhances user experience, making information retrieval more efficient and effective.