Artificial intelligence plays a crucial role in customer service automation by enabling tools like chatbots and virtual assistants that can handle routine inquiries and issue resolutions efficiently. These AI systems analyze customer interactions, providing quick responses and personalized support based on past behavior and preferences. This not only improves response time but also frees human agents to deal with more complex issues, ultimately enhancing overall customer experience and satisfaction. Additionally, AI can continuously learn from interactions, refining its performance over time to better serve users.