Chatbots play a vital role in enhancing online customer interaction by providing immediate responses to inquiries and personalized assistance. These AI-driven tools can engage with users 24/7, addressing common questions, guiding product searches, and facilitating transactions. By automating routine tasks, chatbots improve customer service efficiency and reduce waiting times for users. Additionally, they can learn from past interactions, continually improving their responses and tailoring their interactions to meet client needs. This technology not only enhances user experience but also enables businesses to gather valuable insights on customer preferences and behavior, informing future strategies.