Chatbots play a pivotal role in customer engagement by providing immediate assistance and interaction through automated messaging systems. They can handle inquiries, provide product recommendations, and resolve issues 24/7, enhancing the overall customer experience. By employing natural language processing, chatbots understand and respond to customer queries in a conversational manner, making interactions feel more personal. This not only improves customer satisfaction but also liberates human agents to focus on more complex queries. Additionally, chatbots can gather valuable data on customer preferences and behaviors, further informing marketing and service strategies.