What methodologies are used in user experience research?
User experience (UX) research employs various methodologies to gather insights about user needs and behaviors. Common methods include surveys, interviews, and focus groups to collect qualitative data, alongside usability testing for quantitative assessments of product functionality. Ethnographic studies observe users in their natural environment, while card sorting helps design information architectures. A/B testing further evaluates design variations by comparing user interactions. These methodologies help UX researchers understand user preferences, minimize friction points, and create more engaging products, ultimately enhancing overall user satisfaction and success.