The typical application of augmented reality in retail is enhancing the customer shopping experience. Retailers use AR technology to allow customers to visualize products in their real-world environment through their smartphones or AR glasses. For example, customers can use AR apps to see how furniture would look in their homes or try on clothing virtually. This immersive experience helps customers make informed purchase decisions and increases engagement. By integrating AR into their sales strategies, retailers can enhance customer satisfaction, reduce return rates, and ultimately drive sales growth.