The significance of UX (User Experience) in product design lies in its ability to enhance user satisfaction and engagement with a product. Effective UX design considers the user’s needs, preferences, and behaviors to create intuitive and enjoyable interactions. By focusing on usability, accessibility, and emotional impact, UX design improves how users perceive and utilize a product, ultimately influencing customer loyalty and retention. A strong UX can differentiate a product in a competitive market, driving success and ensuring that users achieve their goals efficiently and effectively.