The significance of UX (User Experience) in product design lies in its impact on user satisfaction and overall effectiveness of a product. Good UX design focuses on optimizing the interaction between users and the product, ensuring it is intuitive, accessible, and engaging. Prioritizing UX can lead to increased user retention, reduced frustration, and ultimately higher conversion rates. In today's competitive market, products that provide a positive user experience stand out and gain customer loyalty. UX practices involve research, testing, and iterative design to meet users’ needs and expectations efficiently.