The significance of using mobile proximity marketing lies in its ability to deliver targeted marketing messages to consumers based on their geographic location. By utilizing technologies such as GPS and Bluetooth, businesses can engage customers with tailored offers and promotions when they are near their physical store or relevant locations. This strategy enhances customer engagement and drives foot traffic, increasing the likelihood of purchases. Mobile proximity marketing allows for timely, context-aware interactions that can significantly boost brand visibility and conversion rates, making it a powerful tool for marketers.