The significance of digital assets in online marketing lies in their ability to enhance brand presence and consumer engagement across various digital platforms. Digital assets include images, videos, social media posts, and website content that are leveraged to communicate a brand's message. Effective management of these assets ensures that the right content reaches the appropriate audience at the right time, driving traffic and conversions. Additionally, strong digital assets can improve the SEO performance and overall visibility of a brand in competitive online marketplaces.