A business continuity plan (BCP) is crucial in crisis management as it outlines procedures to maintain essential operations during unexpected events. The significance lies in its ability to prepare organizations for disruptions, ensuring quick recovery and minimal downtime. A well-structured BCP helps safeguard assets, supports stakeholder trust, and enhances resilience, allowing businesses to adapt swiftly to crises and maintain service delivery. It addresses risks, outlines clear responsibilities, and guides communication strategies to manage both internal and external challenges effectively.