Social media algorithms play a significant role in user engagement by determining which content is shown to users based on their preferences, behaviors, and interactions. These algorithms analyze factors such as likes, shares, and comments to personalize users' feeds, making content more relevant and appealing. As a result, they increase the likelihood of user interaction, driving higher engagement rates for businesses and creators. However, reliance on algorithms can create echo chambers, as users might only see content that aligns with their views. Balancing personalized content with diverse perspectives is essential for maintaining a healthy online community.