The role of RFID technology in asset tracking is to enable automatic identification and localization of items using radio frequency signals. RFID tags attached to assets emit signals that can be detected by readers, facilitating real-time tracking of inventory, equipment, and shipments. This technology enhances efficiency by streamlining inventory management, reducing human error, and minimizing losses. Additionally, RFID improves visibility in supply chains and can provide valuable data for analytics and operational decision-making.