The role of digital marketers in technology-driven businesses involves leveraging digital channels to reach and engage customers effectively. They utilize various strategies such as search engine optimization (SEO), social media marketing, content marketing, and email campaigns to promote products and services. Digital marketers analyze data and user behavior to refine their approaches, ensuring target audiences receive relevant messages. They play a crucial role in driving online visibility, increasing brand awareness, and ultimately converting leads into customers in a competitive digital landscape.