The role of development operations (DevOps) in IT success is to enhance collaboration between development and operations teams, ensuring faster software delivery and improved service reliability. By integrating processes and automating deployment, DevOps promotes continuous integration and continuous delivery. This methodology reduces the time it takes to move from development to production, enabling organizations to respond more swiftly to market demands. Additionally, DevOps fosters a culture of innovation through iterative feedback loops, leading to higher-quality products and increased efficiency across the IT landscape.