The role of cloud computing in modern data storage is to provide scalable, flexible, and cost-effective solutions for managing vast amounts of data. By utilizing remote servers accessed via the internet, businesses can store, process, and analyze data without investing in physical hardware. Cloud services offer on-demand resources, facilitating data backups, recovery, and sharing capabilities across devices and locations. This technology enhances collaboration, supports remote work, and ensures continuous data availability, making it vital for organizations seeking efficiency and adaptability in an increasingly digital landscape.