The role of cloud computing in data analytics is pivotal, offering scalable and efficient computing resources for processing large volumes of data. Cloud platforms provide tools and services, such as data warehousing and real-time analytics, enabling organizations to derive insights from their data without investing in on-premises hardware. This allows for greater flexibility in handling fluctuating workloads and the ability to scale resources up or down as needed. Additionally, cloud solutions often incorporate machine learning capabilities, enhancing data analysis and visualization, ultimately driving better decision-making.