The role of big data in technological innovation is transformative, as it enables organizations to derive actionable insights from vast amounts of information. Through advanced analytics, companies can identify trends, customer preferences, and operational efficiencies, driving decision-making processes. Big data also fosters innovation by facilitating experimentation and enabling rapid prototype development. Moreover, it enhances personalization in products and services, resulting in improved customer satisfaction. Overall, big data acts as a catalyst for innovation, allowing businesses to stay agile and competitive in dynamic markets.