The role of augmented analytics in business intelligence is to enhance data analysis by integrating automated insights powered by AI and machine learning. This technology allows users to explore data more intuitively, accessing deeper insights without requiring extensive technical knowledge. By automating data preparation, analysis, and visualization, augmented analytics enables organizations to make faster, data-driven decisions and identify trends more effectively. This improves the overall efficiency of business intelligence processes, making it accessible and actionable for a wider range of users.