The role of a business analyst in software projects is to act as a bridge between stakeholders and development teams. Business analysts gather and analyze requirements, ensuring that the final product aligns with organizational goals and user expectations. They facilitate communication, document business processes, and identify areas for improvement. Through stakeholder engagement and requirement prioritization, business analysts help translate business needs into technical specifications, guiding development teams throughout the software lifecycle. Ultimately, they play a vital role in maximizing project success and enhancing overall business value.