The purpose of utilizing data storytelling in presentations is to effectively communicate insights derived from complex data sets in a relatable and engaging manner. By converting raw data into a narrative, presenters can highlight key findings, trends, and implications that resonate with their audience. This approach enhances retention and understanding, fostering a stronger connection with stakeholders. Data storytelling also helps to simplify intricate information, making it accessible to non-technical audiences while driving informed decision-making and action.