The purpose of cloud storage for individual users is to provide a scalable, accessible, and secure solution for storing data online. This service allows users to save files, photos, and documents on remote servers instead of local devices, enabling easy access from multiple devices and locations. Cloud storage offers automatic backups, data sharing capabilities, and collaborative features, making it convenient for personal and professional use. It also enhances data recovery options and reduces the risk of loss due to physical device failure or theft.