The purpose of a crisis communication plan in technology management is to establish a clear framework for responding effectively to emergencies or unexpected incidents. This plan outlines strategies for communication, stakeholder management, and information dissemination during a crisis, helping organizations maintain their reputation, ensure transparency, and manage public perception. By preparing key messages, identifying communication channels, and designating spokespersons, the plan ensures that accurate information is shared promptly, mitigating potential damage and facilitating a swift recovery.