The purpose of a business continuity plan in technology is to ensure an organization can maintain its essential functions during and after a disaster or disruption. This includes planning for potential risks, such as cyberattacks, natural disasters, or infrastructure failures. A solid continuity plan outlines procedures for data backup, system recovery, and communication strategies, thus minimizing downtime and financial loss. By proactively addressing potential threats, organizations can protect critical assets and provide consistent service to their customers.