The process of mobile application lifecycle management involves overseeing the entire lifecycle of a mobile app, from its initial concept through development, deployment, and ongoing updates. This management includes requirements gathering, design, coding, testing, and distribution to app stores. Post-launch, app performance metrics and user feedback are monitored to inform new features and enhancements, ensuring continuous improvement. Effective lifecycle management helps developers address bugs, adapt to user needs, and stay competitive in a rapidly evolving market, ultimately enhancing user experience and retention.