The process of improving the visibility of a website in search engines is called Search Engine Optimization (SEO). SEO involves various techniques to enhance a website’s ranking in search engine results pages (SERPs), increasing organic traffic. Key practices include optimizing website content with relevant keywords, ensuring a mobile-friendly design, and enhancing site speed. Link building and improving user experience also play vital roles in SEO strategies. Ultimately, effective SEO helps businesses attract potential customers and boost online presence, leading to higher conversion rates.