**What is the primary use of augmented reality in retail?**
The primary use of augmented reality (AR) in retail is to enhance the customer experience by allowing consumers to visualize products in their own environment before making a purchase. AR applications can overlay digital information onto the real world through smartphones or AR glasses, helping customers see how furniture fits in a room or how clothing looks on them. This interactive shopping experience boosts engagement, reduces returns, and can lead to higher conversion rates, as customers can make more informed decisions.