The primary role of cloud solutions architects in IT is to design, implement, and manage cloud-based solutions that align with organizational needs. They assess business requirements, determine suitable cloud models (public, private, or hybrid), and ensure that solutions are scalable, secure, and efficient. Architects also oversee the migration of data and applications to the cloud, addressing challenges such as downtime and data integrity during the transition. Overall, their expertise ensures that organizations leverage cloud technology effectively to enhance performance and drive innovation.