The primary role of a business intelligence analyst is to transform data into actionable insights that inform strategic decision-making. Analysts gather, process, and analyze data from multiple sources, including sales reports, market research, and customer feedback. They create visualizations and dashboards to present findings and identify trends that can influence business strategies. By leveraging analytical tools and methodologies, business intelligence analysts support organizations in optimizing operations, identifying growth opportunities, and enhancing overall performance, ultimately driving better business results.